Marshall John's Beef News
Certified Beef Finds Fans
(Excerpt from article in the Sioux Falls Business Journal)
Three months after Sunshine Foods introduced South Dakota Certified Beef at its grocery store at 57th Street and Cliff Avenue, the product is so popular that the store has tripled its display and the company is preparing to add it at other stores.
“It’s just going awesome,” meat manager Bob Sheley said. “We started out with probably a 3-foot spread. Now we’re at 9 feet.”
Sunshine started by selling rib-eyes and other steaks. The store now offers a dozen varieties of the certified beef, including roasts and ground beef.
“Shortly, we’re going to expand to the other stores,” Sheley said. The next Sunshine site that will sell the beef is the store at 10th Street and Kiwanis Avenue.
Sheley said the company chose the 57th and Cliff store, which opened Oct. 4, as a trial site because it’s new and more spacious than older stores. He said Tony Bosch, who is co-owner of the grocery store and others, is a firm believer in supporting local producers, so South Dakota Certified Beef is a natural fit.
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