Marshall John's Beef News
Second Sunshine Foods store in Sioux Falls to carry SOUTH DAKOTA CERTIFIED™ Beef
(Press Release - Governor's Office of Economic Development - July 11, 2007)
PIERRE, S.D.- A second Sunshine Foods in Sioux Falls is now carrying SOUTH DAKOTA CERTIFIED™ Beef products from Marshall John’s Beef. The store is located on 10 St. West.
“We are pleased to see a second Sunshine Foods carry SOUTH DAKOTA CERTIFIED™ Beef,” said Richard Benda, secretary, Department of Tourism and State Development. Sunshine Foods first started carrying SOUTH DAKOTA CERTIFIED™ Beef in 2006.
“Consumers are taking notice of SOUTH DAKOTA CERTIFIED™ Beef, and like what they see” said Benda. “As a result, more and more retailers are providing their customers with the opportunity to buy this high quality product.” Benda noted that there are currently 31 retail establishments and restaurants in South Dakota that carry SOUTH DAKOTA CERTIFIED™ Beef.
“SOUTH DAKOTA CERTIFIED™ Beef was a hit last year when we introduced it at our first Sunshine Foods location in Sioux Falls. The decision to expand the product into our second location was easy – the public wants it, so we’ll supply it,” said Bob Sheley, meat manager. “Sunshine Foods firmly believes in supporting local South Dakota businesses and this is great opportunity for us to help South Dakota grow,” he added.
Certified Beef Finds Fans
(Excerpt from article in the Sioux Falls Business Journal)
Three months after Sunshine Foods introduced South Dakota Certified Beef at its grocery store at 57th Street and Cliff Avenue, the product is so popular that the store has tripled its display and the company is preparing to add it at other stores.
“It’s just going awesome,” meat manager Bob Sheley said. “We started out with probably a 3-foot spread. Now we’re at 9 feet.”
Sunshine started by selling rib-eyes and other steaks. The store now offers a dozen varieties of the certified beef, including roasts and ground beef.
“Shortly, we’re going to expand to the other stores,” Sheley said. The next Sunshine site that will sell the beef is the store at 10th Street and Kiwanis Avenue.
Sheley said the company chose the 57th and Cliff store, which opened Oct. 4, as a trial site because it’s new and more spacious than older stores. He said Tony Bosch, who is co-owner of the grocery store and others, is a firm believer in supporting local producers, so South Dakota Certified Beef is a natural fit.
The product has proven to be good for Sunshine as well as producers, Sheley said. The meat is nicely trimmed and packaged with a UPC code, weight and price, he said. “It costs a little bit more, but like anything else, you get what you pay for,” he said.
South Dakota Certified Beef must go through a validation process from the birth of a calf to the dinner plate. Electronic tags track an animal each step of the way. The certified beef at Sunshine carries the Marshall John’s label and comes from a small group of cattle producers.
We will be doing cooking demos and giving away samples of our great dry aged beef. Stop in and visit us on Saturday afternoons at the new Sunshine Foods on 57th and Cliff in Sioux Falls and pick up your South Dakota Certified Beef for the weekend.